Earlier this week GM announced their decision to pull their ads off of Facebook citing lack of “click throughs”. And 24hrs later Ford announced that they are doubling down on Facebook for their marketing. This interview with Ford VP for Mobile Marketing is very interesting, it discusses how the right kind of social engagement with users can lead to increased brand awareness and loyalty.
What’s more, being social is the best way to stay relevant with younger audience who are your future customers.
I think the GM decision is something they will regret in the years to come.
Recently came across some interesting stats about the penetration of mobile devices in e-commerce. The data comes from BazaarVoice.com who provide a platform for collecting user generated content (e.g., product ratings, reviews etc) for some of the leading e-commerce sites in the US. Full report may be found here.
In 2011, 12% of visitors to some of the leading E-commerce sites were from mobile devices. That is up from 5% in 2010.
Percentage of mobile visits also doubled to 9% in 2011 from 4% in 2010.
Mobile transaction revenue also tripled to 6% in 2011 from 2% in 2010.
In Q4-11, iPad accounted for 40% of mobile visits followed by iPhone (30%) and Android phone (25%).
Today I was trying to copy a large file from one Mac to another. The file was about 25GB in size. After trying to copy over the WiFi for almost 10hours, I decided to try using an ethernet cable. It got done in under 10minutes!
Connected the two machines via an ethernet cable. If you are curios, one of them was running OSX-SnowLeopard and the other was running OSX-Lion. But I think the steps below should work for other OSX combinations as well.
On the first machine, open SystemPreferences=>Network=>Ethernet and set the Configure IPV* to Manually, set the IP address to 192.168.0.1 and subnet mask to 255.255.255.0
Again on the first machine, open SystemPreferences=>Sharing and enable FileSharing check box.
On the second machine follow the same steps as above, but set its IP address to 192.168.0.2
Now if you open Finder on one of the machines, you should see the other machine under the “SHARED” section
Now copy the files from one machine and put it under any one of the shared folders on the other (e.g., /Public/DropBox)
Once you are done don’t forget to revert the Ethernet Network preference to DHCP