xeMobi Blog

May 19, 2012

They just don’t get “social”

Filed under: Uncategorized — admin @ 8:13 am

Earlier this week GM announced their decision to pull their ads off of Facebook citing lack of “click throughs”. And 24hrs later Ford announced that they are doubling down on Facebook for their marketing. This interview with Ford VP for Mobile Marketing is very interesting, it discusses how the right kind of social engagement with users can lead to increased brand awareness and loyalty.

What’s more, being social is the best way to stay relevant with younger audience who are your future customers.

I think the GM decision is something they will regret in the years to come.

May 15, 2012

The 3 A’s of Monetization

Filed under: Uncategorized — admin @ 6:31 am

Heard this from a friend of mine in 2008.

The monetization strategy of any “web 2.0″ company can be put under one of the 3 A’s.

  • Advertising
  • Affiliates (a.k.a. referrals)
  • API

    • Funny how little has changed in the last 4 years.

    February 28, 2012

    Smarphones and shopping

    Filed under: Uncategorized — admin @ 1:22 pm

    Google recently published some interesting stats on how people used smart phones for shopping during Q4, 2012. The charts below are very self-explanatory.

    February 27, 2012

    eBay expects revenue from mobile commerce to nearly double this year

    Filed under: Uncategorized — admin @ 11:48 am

    In 2012, eBay expects to do $8 billion in mobile commerce retail volume, and its electronic payments system PayPal expects to process $7 billion in mobile payment volume.

    In 2011, eBay mobile commerce generated $5 billion in retail volume, and PayPal mobile generated $4 billion in payment volume.

    More details here

    February 9, 2012

    Mobile Commerce

    Filed under: Metrics — admin @ 10:02 am

    Recently came across some interesting stats about the penetration of mobile devices in e-commerce. The data comes from BazaarVoice.com who provide a platform for collecting user generated content (e.g., product ratings, reviews etc) for some of the leading e-commerce sites in the US. Full report may be found here.

    • In 2011, 12% of visitors to some of the leading E-commerce sites were from mobile devices. That is up from 5% in 2010.
    • Percentage of mobile visits also doubled to 9% in 2011 from 4% in 2010.
    • Mobile transaction revenue also tripled to 6% in 2011 from 2% in 2010.
    • In Q4-11, iPad accounted for 40% of mobile visits followed by iPhone (30%) and Android phone (25%).

    January 30, 2012

    Copying large files between Mac’s

    Filed under: Tips — admin @ 10:44 am

    Today I was trying to copy a large file from one Mac to another. The file was about 25GB in size. After trying to copy over the WiFi for almost 10hours, I decided to try using an ethernet cable. It got done in under 10minutes!

    Steps involved:

    • Connected the two machines via an ethernet cable. If you are curios, one of them was running OSX-SnowLeopard and the other was running OSX-Lion. But I think the steps below should work for other OSX combinations as well.
    • On the first machine, open SystemPreferences=>Network=>Ethernet and set the Configure IPV* to Manually, set the IP address to 192.168.0.1 and subnet mask to 255.255.255.0
    • Again on the first machine, open SystemPreferences=>Sharing and enable FileSharing check box.
    • On the second machine follow the same steps as above, but set its IP address to 192.168.0.2
    • Now if you open Finder on one of the machines, you should see the other machine under the “SHARED” section
    • Now copy the files from one machine and put it under any one of the shared folders on the other (e.g., /Public/DropBox)
    • Once you are done don’t forget to revert the Ethernet Network preference to DHCP

    You can find more sharing options here

    January 27, 2012

    US Smartphone market

    Filed under: Metrics — admin @ 9:55 am

    Nielson mobile insights has come out with some recent stats on mobile adoption in the US. Couple of trends stand out from their report (full version may be found here).

    • Smartphones are making further inroads into our society (seems obvious)

      Recent mobile trends (US)

    • Apple is catching up to Android in recent months

      iOS is catching upto Android

      Smartphone distribution by OS

    November 29, 2011

    Global handset market revisited

    Filed under: Metrics — admin @ 9:42 am

    Saw this interesting stat regarding global smartphone penetration. Despite all the talk about iPhone, Android and Blackberry, it’s still very early days for smartphones.

    Global Handset Penetration Q3-2011

    Smartphone penetration by geography Q3-2011

    Rest of the article may be found here

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